# Campaign Brief — Sample

Replace the example values below with your own, then upload this file on the Brief page.

## Business / Product
Naija Fresh Foods — Ready-to-cook meal kits

## Campaign Objective
Drive trial and first orders for the new meal-kit range

## Audience
Working mothers, 28-45, urban households, mid to upper income

## Locations
Lekki, Victoria Island, Ikeja (Lagos); Wuse 2 (Abuja)

## Preferred Channels
Billboards, LED screens, Radio, TV

## Budget
NGN 8,000,000

## Duration
8 weeks (starting 1 October)

## Notes / Constraints
No alcohol-adjacent sites. Creative is ready. Need proof-of-posting photos.